Vacation Rental Design

I have been immersed in a vacation rental design (VRD) project, and as we reach the halfway point on that project, I am pausing to reflect on the progress and review the decisions that shape VRD overall.

Photography

While photography might seem like an unconventional starting point, it is crucial to consider it from the beginning if aiming to achieve the ultimate goal; The photos will likely be the guest's first experience with the property, and in the highly competitive field of vacation rentals, captivating attention and making them 'stop the scroll' is essential.

Holiday property photography differs from real estate photography in that it is not just about selling the property; it is about selling the vacation lifestyle to the guest. The emphasis is on crafting a visually compelling narrative that sells the experience. This involves capturing close-ups of cosy nooks, well-equipped kitchens, inviting bedrooms, and, especially, any stunning views the property may offer. It is about showcasing the property's personality, charm, and the story it tells, with the ultimate goal of creating an emotional connection and enticing travelers to choose a specific rental for their next vacation.

With this in mind, the design choices should align with and support the desired end result.

Storytelling

In a well-crafted vacation rental, every corner and aspect contribute to a larger narrative, allowing guests to feel a sense of connection and engagement with the environment. This storytelling approach aims to evoke emotions, spark curiosity, and enhance the overall guest experience. Whether through thematic design choices, cultural influences, or a specific ambiance, storytelling in vacation rental design seeks to create a space that leaves a lasting impression and becomes a cherished part of guests' memories.

Storytelling can be further extended through branding, introducing a distinct identity that seamlessly weaves into the narrative, creating a cohesive and recognizable theme throughout the property. This may involve the consistent use of a logo, colour scheme, or specific design elements that reflect the unique personality and values of the rental.

Material Palette

The material palette in vacation rental design is intricately shaped by the property's location, architecture, and surroundings, playing a pivotal role in storytelling. Coastal properties may draw inspiration from sea-related elements like driftwood and sandy tones, while mountain retreats could embrace earthy colours and natural materials like stone and wood. Cultural or historical themes can also influence the choice of materials in the design, forming a unique visual style that tells the property's story.

Guests Needs

Whether on a weekend getaway or an extended holiday, guests seek an experience that matches or surpasses the comfort of their day-to-day living. The design prioritises not just the aesthetic appeal but also the functionality of every space, ensuring that it aligns with the practical needs of the guests. From storage space for luggage, to counter space in the bathrooms for toiletries, to thoughtfully equipped kitchens that mimic the convenience of home, to spaces for charging technology, design choices are guided by the principle of providing an elevated living experience. It's not merely about creating a temporary escape; it's about offering a haven that guests can seamlessly connect with, providing the comfort and quality they expect from their own living spaces.

Housekeeping

Guest needs are not only a requirement in vacation rental design but must also consider the needs of housekeeping, who operate within tight timeframes for property refreshment. The design integrates features that prioritise efficiency in cleaning and maintenance by employing durable, easy-to-clean materials and fabrics that resist wear and stains. Thoughtful layouts and ample storage for cleaning supplies contribute to a seamless housekeeping process. Furthermore, the selection of furnishings considers not only guest comfort but also practicality, ensuring that the property remains inviting and easy to maintain during busy turnover periods.

Client ROI

Ultimately, the focus on practicality and aesthetics aligns seamlessly with the client's ROI objectives, creating a harmonious balance between guest appeal, operational efficiency, and the client’s personal use of the property.

Luggage by July. Images by Donna Vercoe, captured during a stay at The Quarters Forrester Beach. Neither entity is affiliated; sharing purely as a personal preference.